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{"id":732,"date":"2018-11-08T01:29:01","date_gmt":"2018-11-08T01:29:01","guid":{"rendered":"https:\/\/dcs104.charleshnadel.catapult.bates.edu\/?p=26"},"modified":"2018-11-08T01:29:01","modified_gmt":"2018-11-08T01:29:01","slug":"reading-response-6-on-the-10-rule","status":"publish","type":"post","link":"https:\/\/courses.shroutdocs.org\/dcs104-fall2018\/2018\/11\/08\/reading-response-6-on-the-10-rule\/","title":{"rendered":"Reading Response #6: On the 10% Rule"},"content":{"rendered":"This study carried out by\u00a0Vejune Zemaityte,\u00a0Deb Verhoeven, and\u00a0Bronwyn Coate discusses the general implications of the 10 percent in the Australian Movie Industry. Most movie producers use the rule to estimate the income of an American film broadcasted in Australia, where they assume that it will bring in 10% less revenue than it did in America. Zemaityte and her colleagues carried out this study to show that this rule was quite inaccurate, to essentially invalidate the use of the 10% rule for this purpose.<\/p>\n","protected":false},"excerpt":{"rendered":"
This study carried out by Vejune Zemaityte, Deb Verhoeven, and Bronwyn Coate discusses the general implications of the 10 percent in the Australian Movie Industry. Most movie producers use the rule to estimate the income of an American film broadcasted in Australia, where they assume that it will bring in 10% less revenue than it did in America. … <\/p>\n
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