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Blog Post 8 (for Thursday, 3/27)
In his article “Smoke and Mirrors,” Ted Steinberg describes a struggle between “those seeking to capitalize on the disaster’s entertainment value against California’s business class” (104). The former hoped to capitalize on peoples’ fascination with disaster by distributing reports, images and videos. One of the videos we watched in class on Tuesday was a dramatic recreation of the San Francisco fire, meant for consumers’ viewing across the country, for example. The latter hoped to preserve San Francisco’s reputation as a center of economic activity, worthy of investment. To that end, they sought to deemphasize the destructive capability of earthquakes in the Bay Area, and emphasize the many opportunities it offered in rebuilding. For example, John Marsh wrote in his blog post: “Rozario quotes a writer for the Times who noted that San Francisco’s natural advantages (its location as a hub of trade for the entire west coast) ensured its recovery.”
During the 19th century we often think of capitalism as driving towards a single, specific goal— perhaps Machiavellian utilitarianism, or just ruthless efficiency? I’m not really sure how to sum it up. But in most narratives, capitalism seems uniformly against something, whether it be workers’ rights, environmental preservation, or something else. In the Johnstown Flood, for example, the poorly maintained dam was symbolic of the lack of concern that capitalists had for their workers, and their disinterest in quality, so long as the job got done. Interestingly enough, the struggle that Steinberg describes demonstrates capitalism at odds with itself— both groups had money on their minds, but their means of acquiring it conflicted. It is apparent that there wasn’t a single way to capitalize on the destruction in San Francisco.
I’m not quite convinced of Steinberg’s argument— or “conspiracy theory”— that the San Francisco earthquake and fire has been memorialized incorrectly because of some scheming businessmen. But this article has merit because it demonstrates how disaster narratives during the 19th century were shaped by the push and pull of economic forces. With two distinct groups struggling to warp the San Francisco earthquake and fire into vastly different stories makes this phenomenon particularly clear.
