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The movie industry is a multi-billion dollar industry, with some of the largest franchises and movies making over a billion dollars upon release. American movies always make most of their money domestically, but there are some “rules” as to how much they’ll make abroad. One of those rules is the 10% rule that states that a movie will make around 10% as much in Australia as it did in the states.

In “Understanding the dynamics between the United States and Australian film markets: testing the ‘10% rule'”, the authors used data from lots of different movies from across many years to prove that there is a lot more going on than the 10% rule. Some films that don’t preform as well in the U.S., like “Noah”, perform very well in Australia because of the religious influences the movie has. They proved the rule to be wrong with their findings, and as usual, data disproved a common belief that had no grounding in the facts.

In RF’s post “Data in the shadows”, they explain how public discourse affects what data is collected. When accurate data isn’t being collected, the public can be mislead to the severity of a situation. This shows the importance of data, but it also shows how dependent we are on perception and image as a  society. If public opinion states that something is important, there will be more data collected on it, which can be devastating to the people who are gone before the public changes their mind.