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- Data is not objective, and is not neutral. (Noble, O’Neill)
- Human motives influence the bias in the data. (Eviction Lab)
- Readers might not be aware of these biases. (Simpson’s Paradox, Asimov)
- Data needs to be looked at in context. (Klein, Klein and D’Ignazsio)
- Lack of depth/context can lead to unintentional bias. (Eviction Lab, O’Grada and Guinnane)
- In order for users to feel safe, they should understand how/where data is being collected. (Eviction Lab, Force 11)
- Not enough people know that data is not your own. (Gabourey)
- Verifying your data
- Make sure your survey design is good (Eviction Lab)
- Consent (What you Can’t and Shouldn’t do with social media)
- It is not always clear what your audience is when using social media to collect data (Gabourey, Klein, Healy)
- Think about the financial incentives (Gabourey)
- Publishing accurate statistics makes it possible to infer personal information (Healy)


