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I really found this article about the dynamics of American films in Aurstralia as I am a film fanatic. I love movies and its very interesting to see that the United States expects that American films will make 10% of the revenue it makes in America in Australia. The 10% rule is what this article is about, and it was derived on the film’s marketing, advertising spending, release scheduling, and the “number of prints abroad based on its home performance”. Just like many things now this study was made possible by the great increase in digital sources of information. Some of my skepticism of the 10% rule is that the database that this idea was founding on “does not track other types of viewing such as DVD, streaming, illegal downloading, etc.” I know this would be very hard data to capture but it feels wrong to not include DVD’s. DVD’s have a profit margin of 67% which can greatly contribute to a movie’s success. The statistical analysis was conducted using non-parametric test which have lower power and will present less statistically significant results.  Also, not as important but really caught my interest was that documentaries peaked interest more than action/adventure movies in Australia. I also liked the images a lot they (for the most part) were easy to follow and help clarify a lot of the text that was going on.