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What you CAN Do:
- Collected Data MUCH faster and more accurately than before
- Use Word Mapper App, very good for linguistic data collection
- Gets rid of…
- Bradley effect: People tend to tell researchers what they think they want to hear
- Response bias: The sample of people willing to do an experiment/survey differ in a meaningful way from the population as a whole
- Observer’s paradox/Hawthorne effect: People change their behavior when they know they’re being observed
What you CANT Do:
- Can’t be sure what the source of your data is: Have no clue what general demographic categories your sample represents
- Inherent Sampling Bias: Social media users tend to be from wealthy, educated, industrialized, rich and democratic societies.
- Unable to violate developer’s agreements: Developer’s agreements vary between platforms, but most limit the amount of data you can fetch and store, and how and if you can share it with other researchers. (ex. 50000 Tweets for Twitter)
What you SHOULD Do:
- Respect the wishes of users. There are three principles of ethical human subjects research:
- Respect for Persons: People should be anonymous and be guaranteed protection
- Beneficence: Maximize possible benefits, minimize possible harms (NEVER harm)
- Justice: Both the risks and benefits of research should be distributed equally.
- Safeguard their best interests: Be careful of the data you take, make sure that it won’t hurt ANY of the subjects personally.